{"id":121,"date":"2026-09-16T13:54:32","date_gmt":"2026-09-16T10:54:32","guid":{"rendered":"https:\/\/jg.amrelselimy.cloud\/about\/"},"modified":"2026-11-11T21:05:07","modified_gmt":"2026-11-11T19:05:07","slug":"about","status":"publish","type":"page","link":"https:\/\/joiaandgina.com\/ar\/about\/","title":{"rendered":"\u0639\u0646 \u062c\u0648\u064a\u0627 \u0648\u062c\u064a\u0646\u0627"},"content":{"rendered":"
\"Boutique
Inside the shop \u2014 Falaky, Alexandria<\/figcaption><\/figure>\n\n

Joia & Gina has dressed Alexandrian women since 1989. What began as one shop on Falaky Street is now a small group of boutiques across the city, each stocked by the same people, with the same eye for cut, cloth and fit.<\/p>\n\n

\"Hands<\/figure><\/div>
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What we buy, and why<\/h2>\n

We buy for real wardrobes, not for photographs. A blouse that still looks like itself at six in the evening. Trousers that sit properly at the waist and do not need a belt to hold the line. An abaya worth keeping for years rather than a season.<\/p>\n

That means we are slower than we could be. We buy in small runs, we see the cloth before we commit, and we turn down a great deal more than we take. If a fabric creases badly in the hand, it will crease badly on you, and it does not come into the shop.<\/p>\n<\/div><\/div>\n\n

Our name is on the door and our tagline is not decoration: product life, perfect style<\/em>. Product life first. A beautiful thing that falls apart is not beautiful.<\/p>\n\n

\u0645\u062d\u0644\u060c \u0645\u0634 \u0645\u062e\u0632\u0646<\/h2>\n\n

This is the part worth understanding, because it shapes everything about how ordering here works.<\/p>\n\n

Most online shops sell from a warehouse. We do not have one. Everything on this website is stock sitting on a rail in one of our Alexandria boutiques right now, and the website reads those shops directly, several times an hour.<\/p>\n\n

So when a piece sells over the counter in Gleem on a Thursday afternoon, it comes off the site. When we take delivery of something new in Falaky, it appears here. The sizes you see are the sizes we actually have \u2014 not a forecast, not a promise.<\/p>\n\n

It also means we telephone before we send anything. Someone checks that the piece is genuinely on the rail, confirms your address, and only then does the order go through. It costs us a phone call. It saves you a courier arriving with the wrong thing, or nothing at all.<\/p>\n\n

Buying from us online<\/h2>\n\n