Seven Stores. One Fashion Destination.

Since 1989, our seven stores across Alexandria have been your gateway to fashion.

For decades, we’ve been bringing together the styles, trends, and essentials you need to express your individuality and stand out with confidence.

Seven locations. Decades of experience.
Your destination for fashion since 1989.

Shop what’s on the rails Visit the shop

The gilded Joia shopfront in Alexandria
Joia, one of our seven Alexandria stores

Four things we promise

Each one is something you can check for yourself, online or in the shop.

We buy for real wardrobes

Not for photographs. A blouse that still looks like itself at six in the evening. Trousers that sit properly at the waist and do not need a belt to hold the line. An abaya worth keeping for years rather than a season.

Black abaya with champagne satin lining
We see the cloth first

We buy in small runs, we handle the fabric before we commit, and we turn down a great deal more than we take. If a fabric creases badly in the hand, it will crease badly on you, and it does not come into the shop.

Folds of grey fabric
What you see is on the rail

We do not have a warehouse. Everything on this website is stock hanging in one of our Alexandria shops right now, and the site reads the shop tills directly, several times an hour.

When a piece sells over the counter in Gleem, it comes off the site. When something new arrives in Falaky, it appears here. The sizes you see are the sizes we actually have.

247 pieces in stock right now, counted from the tills. See them

Wardrobe of hanging garments in neutral tones
We call before we send

Someone checks that the piece is genuinely on the rail, confirms your address, and only then does the order go out. It costs us a phone call. It saves you a courier arriving with the wrong thing, or nothing at all.

Hands hand-sewing white fabric

Product life, perfect style.

Our name is on the door and the line beneath it is not decoration. Product life comes first: a beautiful thing that falls apart is not beautiful.

Fishing boats in Alexandria's Eastern Harbour
Alexandria We are not a national chain with a branch here. Alexandria is where the business started and where all of it still is — the buying, the shops, and the people who answer when you call.

Buying from us online

Cash on delivery
Pay the courier when the order reaches your door. Nothing to enter online, nothing stored.
Delivery across Egypt
To every governorate. The delivery charge shows in your cart.
Fourteen days
To exchange or return, at any of our branches.
The same shop
Same stock, same prices, same people on the phone.